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Royce L. Cannon, Sr.

Royce L. Cannon, Sr.

Founder

Royce L. Cannon, Sr. began his career in financial services with New York Life in 1992 after spending 10 years with General Electric Capital Corporation. In 1996 he struck out on his own to be an Independent Representative and in 1999 established Asset Alliance Financial. To further his commitment to the financial services field he has achieved the Charter Life Underwriting, (CLU), the Charter Financial Consultant, (ChFC) and Certified Financial Planner, (CFP) designations. He graduated from the University of North Texas in 1981 with a Bachelors degree in Business Administration.